Saturday, February 25, 2012

OnLine Bits & Bytes Column: Volunia vies to be the 'search engine of the futur...

OnLine Bits & Bytes Column: Volunia vies to be the 'search engine of the futur...: Feb. 27, 2012 by Mark Ollig It is being called “an ambitious project” by the Italian computer science professor who created it. Earli...

Monday, March 2, 2009

Future things to do with our website as we move into SharePoint

Future things to do with our website as we move into SharePoint

–Main Website
–Committee collaboration sites
–Board Meetings
–Planning committees for conferences
–Speaker submissions for conferences
–Research Studies for delivery to purchaser
–Member blogs
–Wiki
–Member directory
–Online publications.
•Member Directory
•Research publications

Monday, February 23, 2009

#ideas09 - ASAE Great Ideas Conference Twitterstream

jphillmar: @ahissrich Thanks to all who let us who couldn't be there pick up some get data
maggielmcg: @telesaur That was actually from the session--but I agree that it's an awesome idea.
stevedrake: had 8 in my cause marketing session ... tough presenting in the last time block of the day. Good questions.
pinnovation: This is a special shout-out to McLovin, a.k.a. @jamienotter for being a totally rad 80s music phreak...tx McLovin 4 a gr8 session!
ahissrich: Thanks to all of those who used twitter to engage each other as well as those who weren't able to attend
jkhewett: Thanks for all of your tweets! They were very much appreciated from Huntington WV. Hopefully next time I will be there in person
peggyhoffman: 1 critical step is creating the shared vocabulary for volunteerism - aka 4 hot buttons magnetic
peggyhoffman: can turn this into a planning tool - game to plan magnetic
smartbrief: How many cookies have you baked for your members today?
cardcat: I am sad I missed the 80s presentation at
atlbizconsult: volunteering where the rich play is a great way 2 make connections w/ ppl spending $. ballet, arts, etc
elizabethb: @maggielmcg It was so nice to meet you at ! I look forward to seeing you at future events!
peggyhoffman: give volunteers permission & guidance to attend the event if not actively working ... magnetic
peggyhoffman: how do you welcome event volunteers? magnetic
ewengel: @deirdrereid not under name Mary McGary - anyone else know if she's on twitter?
sterlingraphael: Why can Monte Blanc charge 200k for a pen? Because they're not int he flower business (they're ine marriage extention business)
ewengel: Mary is basically chief community officer for ASHA - how progressive! wOOt!
smartbrief: Follow + adjust to the life cycle of a member -- parent, adviser, empower-er, legacymaker
peggyhoffman: perception is reality when it comes to making an investment of time ... what's your member's perception? make it magnetic
ljunker: Key to customer experience is bridging gap between our perspective as producers and their experience as consumers.
ewengel: @MissLynn13 yep - the whole of @peggyhoffman meme was to get people talking about microvolunteering (I think)
misslynn13: @ewengel I see a lot of that in the responses to @peggyhoffman 's Volunteerism meme.
ljunker: If your members aren't proud to be your members, you're not delivering true value to them.
sterlingraphael: @SmartBrief Think you're in the same session. Do you have a minute to chat after this session about SmartBrief?
ljunker: Lior: Your members want to talk to staff who love what they do.
ewengel: ah, the revenue question....
jeffhurt: @ewengel ive bn loosely following 2day. Will read all posts 2nite. Have several unexpected deadlines 2day. Thnx 4 sharing.
peggyhoffman: opportunity - perception - communication - experience -- building internal marketing ability make it magnetic
eicdocket: @SmartBrief that's because too many of them don't have other revenue streams
stevenjs: Some assoc are even using second life to replace mtgs
peggyhoffman: make it magnetic keep going back to start!
peggyhoffman: embracing members to volunteers - game time! make it magnetic
smartbrief: Top problem of all orgs: The price we charge vs the value we deliver do not seem to synch
peggyhoffman: music lesson - learn science ... read pop mags too like Pop Science, Pop Mechanics
peggyhoffman: @ewengel playlist lesson learn about generations - listen to their music!
stevenjs: Certificate program vs certification? What's the diff?
peggyhoffman: 50 ideas twitter beep was kathy's big take
bobprah: RT @dexin Cloud computing, SaaS and SOA - the universal service network ,,Synergy,
jkhewett: THANKS to all who tweeted the last set of Labs ... Very helpful on my end and VERY MUCH appreciated
stevedrake: about to start my cause marketing presentation; ? is whether anyone is left to attend?
ewengel: @jkhewett volunteering that doesn't require a lifelong commitment - vol has 15 minutes - what can I do with that?
smartbrief: Jason suggests ppl read The Innovators Dilemma -- a book Smartbrief hearts
jkhewett: @ewengel can you expand on Mico-volunteering??
ljunker: : Audience: I think it's evolving, but my group can't go from where we are now to this completely different model.
ahissrich: Start from a position of trust says Maddie in social media lab
ahissrich: Scott Steen hits it on the head-giving up of control is the key issue; it's not easy, but it is important in this space
smartbrief: A lot of the ?s are about having donors/fundraisers as members + how that impacts the "perceived value" of the assn
toellis1: Make a love connection with your Gen X and Y members by asking them to engage and supporting their caraar.
jkhewett: @ljunker If they are not paying dues .. how is the assn funded?
toellis1: You have 60 days to make a positive impression on new young members to positively impact renewal.
ewengel: "distrust tax" - things happen slower and cost more money if there's no trust
ahissrich: I love this-Andy Steggles says "think social"
rrich: Share information beyond what feels comfortable. Openness -) trust -) speed -) impact
ljunker: : Comment from person at my table: Core members are really a kind of fundraising more than a membership class.
ewengel: transparency --> trust --> speed, which is necessary to shape future
ljunker: : Jason: let people self-associate based on the love of what they do.
ewengel: playlist 3 - be global - be of world, not just in it
rrich: @skneebone yes, and we're on the same team.
ljunker: Lori: Impt to communicate the value of membership, the way benefits more than compensate for dues
sterlingraphael: @ahissrich How can you organize and keep persistent content and conversations during the event?
ljunker: Lori: Impt to bring in members related to core mission of assn, to keep focus on mission.
ahissrich: Q/A open in social media lab. Any qs from folks in twitter for Scott, Maddie, Andy or Randi ?
ewengel: @Jeffhurt unsession by the pool Sun - good idea sharing, no computers due to risk of water damage
jkhewett: @lindydreyer Tiered in what way?
heleeene: Mickie's certification course: I think I Might be understanding!
smartbrief: Assn of Fundraising Profs: 30k members + seeing steady growthm why? Tiered dues system, diff categories of members
ahissrich: Scott S. tells great story of using social media in a smart way to increase revenue
rrich: The answers;embrace common purpose. Need to make hard choices and innovate for benefit of all
lindydreyer: If you start from scratch, would you build your organization to be the same as it is now? In the same way?
ewengel: leaders make hard choices and pursue huge opportunities
smartbrief: IGDA has 15k paying members and 125k non -- lots of power from both sectors
smartbrief: But dues-paying members + his non dues paying members are treated the same; all of their web content is open to everyone
lindydreyer: Much larger audience is different, changes what we do, adds value to the organization on many levels.
ewengel: answers about to be revealed...
ahissrich: Your goal isn't to start a blog, it might be to recruit younger members, etc. Maddie from soc med lab
ahissrich: Maddie's up in social media lab
ljunker: Jason: We're so optimized for the dues paying model that we're blind to environmental shifts around us.
ljunker: @toellis1 I'd love to know the info behind that 2018 date--I've heard it before but never found where it comes from.
ljunker: Jason: Assns are trapped in the entrenched player's dilemma: So entrenched in how we do things it's hard for us to change.
ahissrich: Andy's talking about the value of integrating traditional AMSs with social networking, leveraging the unique assets of assns
jkhewett: @toellis1 WHY?? What is the rational beyond the statement that assns will be dead?
smartbrief: Also: some of the session descriptions don't reflect the actual content of the session itself -- leads to walkouts/frustration
ljunker: @jkhewett Definitely! I'll post as we go.
smartbrief: Nearly 100% of the room thinks that "membership is evolving"
lindydreyer: In 8 years, dues as a percentage of revenue has stayed static.
smartbrief: At session: Is membership dead? Tougher to get ppl inside after lunch it seems - about 20 in room
jphillmar: @maddiegrant why nixed?
maddiegrant: NEED A TWITTER MONITOR in soc med lab. Anyone interested?
csalomonlee: @maggielmcg you should check out @dshiao and his blog as he writes about his experience on doing that exactly
jeffhurt: RT @stevenjs Your members are not your customers they are your product. [gr8 advice for nonprofit associations]
randisumner: steggles reminds us all to use google.com/alerts to monitor the assn brand
desabol: @lindydreyer great statement. I think "we = assns" should provide the medium. Let the members take care of the rest.
maddiegrant: RT @toellis1 : Some of these social media ideas are so simple. Why is my org having so much trouble getting started? - Yep yep
smartbrief: Influence: if you can figure out who is a leader, a starter, a mobilizer -- evangelists -- you can tap into their power
bobprah: Computing" seen as Synergistic #AmazonEC2 EC2 , open source, SaaS, Synergy,
smartbrief: Think socially when you are looking at all of your org's sectors (comm, etc) - educate members as part of outreach, engage them
smartbrief: He is advocating open and closed networks -- depending on the purpose.
katadhin: Getting some great ideas from all the tweets
stevenjs: Get your biggest critics be part of the process
smartbrief: Other big concern -- no clear goals! Hence why everyone is here to learn about strategy
pinnovation: @sterlingraphael excellent...can u arrive at Palms South about 12:15 pm for rehearsal?
smartbrief: Discussion/questions already begun vs presentation -- have heard a lot of the social media sessions go this way -- a good thing?
smartbrief: Looks like about 40 ppl in the room -- nearly 50% of respondants are using social media tools every few hours!
pinnovation: @pattidigh travel safely and have fun!
smartbrief: Huge bummer: "Making Communications Audit Work" session canceled -- led by SB partner AABB. We hope all is well
pinnovation: hey twitterpals, if ur not otherwise committed, join McLovin & me 4 "Leadership Lessons from 80s Music" @ 12:30 pm in Palms South!
pinnovation: @pattidigh no matter the outcome in nyc, you've already won...best of luck!
cubanalaf: What would you do if you only had 37 days to live? Feeling very inspired after @pattidigh 's session.
rrich: It's too easy to forget that everyone has the shared human experience to connect with
peggyhoffman: theme of the conference - redefine
jamienotter: @pattidigh made me cry. Again.
peggyhoffman: I had no childhood game - aaaaahhhhgggg
randisumner: trust yourself - calculate the risks and rock the boat
peggyhoffman: lesson to me is listen to my kids (okay a little more) be open to all voices
smartbrief: "Love more" -- yourself and others! Knowing that there are rules against this ... But consider "erring on the side of the hug"
peggyhoffman: IEEE stories from members on videos from all around
ahissrich: A few pics from this morning's session added and more on the way
realtimetrends: - is now the #10 trend on twitter. Follow here: - twIRC Channel:
maddiegrant: crowdsourcing >>> barnraising >>> volunteerism >>> citizens. Hmmm....
jkhewett: RT @peggyhoffman Patti's rule to put your own mask on 1st focuses us on self development
peggyhoffman: Patti's rule to put your own mask on 1st focuses us on self development
ahissrich: Are we making decisions that are circumstance driven vs value driven? Patti Digh general session
smartbrief: We complain about society + the world (and our orgs) as if we are just visitors here -- "we need to be part of the change"
randisumner: there is always always always time for toast! Rec kids (4-7yrs) "wow" books that celebrate toast anytime => mercy watson series
rrich: I'd like to celebrate the big bad wolves. See and enjoy the curves.
randisumner: had a "wow" moment yesterday when I saw a big lizard and a colorful butterfly on the walk to the Legends Ballroom
ahissrich: Patti asks "how do I hold space for other people" .
stevenjs: Simple problems, complicated problems, complex problems learn to identify what is which
ahissrich: We treat complex problems (like finding meaning) as complicated problems (like a launching a rocket)
smartbrief: 3 types of problems: simple; complicated (but ok if we have the rght ppl) and complex, which we often treat like complicated
ahissrich: Three types of problems simple, complicated, and copmlex from Patti Digh general session
ljunker: I wonder how different the story you tell yourself is from the story others see in you.
jkhewett: From Patti's book - Always rent the red convertible - here's mine! I did just that last year in SLC
ahissrich: We are story driven animals-so what's the story we're telling? Patti Digh general session
ahissrich: @jamienotter me too!
ahissrich: Patti Digh says its the little things that are important
rrich: Good morning Great Ideas! Let's tweet.
peggyhoffman: @lindydreyer is it in the handouts - the audit?
maddiegrant: officially missing @cardcat , @kikilitalien , @sgiarde , @deirdrereid , @bkmcae and all our peeps back at the ranch.
peggyhoffman: so busy enjoying session & people didn't twitter yesterday afternoon ... sign of great mtg
jamienotter: breakfast with Bob Van Hook today. Who else thinks Bob should start a blog?
cubanalaf: Last day of . I had so much fun last night with family & friends: a little bit of South Beach and even an impromptu soccer game.
pinnovation: seems like has gone quiet in favor of #oscars
mickierops: At Champions. Holding seats outside. Prime TV view.
sterlingraphael: @maddiegrant whatever you are!
maddiegrant: What's everyone up to tonight?
ahissrich: Wanted to make sure that folks saw that the Dan Roam general session was posted online Enjoy!
randisumner: On the printing station: dell power plugs & five bars on the wifi - very cool!
randisumner: has met one of the resort cats and kittens both aptly named cat - any lessons there. I got three. ;-)
consciousgovern: @pinnovation Definition of insanity-doing the same thing over and over the same way and expecting a different result
ljunker: Connect your members who are great at building community with others who have potential but aren't there yet.
smartbrief: Does your members-only page help you recruit? Is there a call to join?
jkhewett: Take home for today: @SmartBrief Again -- release control! Empower your members!
jkhewett: and ... still stuck on email use!
ljunker: The myth of control is coming up in the discussion on community building in components. Hearing about this a lot today.
smartbrief: One org reports starting a linkedin group resulted in 3700 member updates in a week (total size 85k)
jkhewett: @SmartBrief I think for many it is too early to tell! I'm glad our members read our EMAIL!
smartbrief: How has linkedin, twitter + facebook changed the game? They have impacted what it MEANS to join.
jkhewett: @Jeffhurt What can I say ... I work with medical educators :-)
jkhewett: RT @lindydreyer : @ljunker I usually just ask @maddiegrant what she thinks. LOL TOO FUNNY :-)
smartbrief: @Jeffhurt its their daily, e-newsletter -- we create RSS feeds for all partners; auto update daily + drives subscriptions
jeffhurt: RT @ljunker Absence sumthing of value 2 accomplish, [assoc membs] turn 2 minutia 4 something 2 do. Give them work of value
ljunker: In absence of something of value to accomplish, groups can turn to minutia just to have something to do. Give them work of value.
jeffhurt: @SmartBrief Is CTAM SmartBrief news feed online or something yr Cing onsite
ljunker: Frustration with components that spend most of their time on elections and awards ...
lindydreyer: @jeffhurt Talking about SEO - I'm really comfortable with SEO, so I guess I zoned out a couple minutes. All good stuff. I approve.
jeffhurt: @SmartBrief re Google, and Twitter Search is for real-time, current search topics.
cliffallen: @jkhewett @lindydreyer I use a personalized URL for each member to see non- confidential content "behind the wall" w/o loging in
jeffhurt: @SmartBrief @jkhewett Yet, members are looking 4 free content, not ed/content they have 2 pay 4. Content should be member benefit
jeffhurt: @SmartBrief Can u expound on decision made to go behind he wall? I didn't understand.
smartbrief: 58% said their orgs don't have a content strategy for behind-the-wall materials
smartbrief: Biggest issue? (Sample size of around 40) majority say increasing value of membership + staff time/resources
lindydreyer: @jkhewett - Exactly. If they're not going to bother logging in to see it, it must not be valuable enough to protect. Thoughts?
jkhewett: I find that many members DON'T log in as they would rather just email me for info. Keep track of login info is problem
smartbrief: Social networking has been part of all 6 sessions I've attended tho only central focus for 2 - what a shift
jkhewett: RT @jsfrankel you're never going to be able to turn off the info stream so you might as well embrace it.
ljunker: Sharon Kneebone, Cynthia D'Amour starting component session: Looking at how components can build community for assns
smartbrief: In session Hitting the member wall -- membership + marketing. Sitting next to attendee from SB partner NAMIC
lindydreyer: Ready to hit the member wall. Be gentle with us, @peterhutchins and @ahissrich .
jsfrankel: you're never going to be able to turn off the info stream so you might as well embrace it.
jeffhurt: @jkhewett : @SmartBrief wht cn we do 2 make this easier? giv small gems/chunks info via mobile device 4 lrng on go i.e. twttr
twendly: Current Top 10 trends: #oscars, #barcampmiami, #blackout, #gabl, #pcto09, , Cairo, Mardi Gras, Coraline, Academy Awards
pinnovation: @pattidigh my vacation home is there...btw, the cockscomb is the jester hat, in case anyone is curious.
pinnovation: @pattidigh no question there are problems to solve, but they can't be solved @ the same level of thinking...Einstein knew his stuff
pinnovation: @rrich no question that's true...my concern is that we haven't raise the level of the conversation to really reflect new realities.
pattidigh: @pinnovation the seeing jester lives outside the village so can see more clearly. most orgs minimize ppl at the edges to be safer.
peggyhoffman: sessions out and lots of chatter - hearing hints of great ideas
pinnovation: is there something in the dna of our orgs that makes it okay for us to expect so little of our most senior leaders?
jeffhurt: 2 Ideas for next Tweet-up by @melaclaro
lindydreyer: RT @FrankFortin - Using Bloglines to follow . Definitely a time saver. - We miss you, Frank!
peggyhoffman: @lindydreyer biggest take-away from the haystack?
smartbrief: @jkhewett or offer part of the sessions as live webcasts?
frankfortin: Using Bloglines to follow . Definitely a time saver.
pinnovation: @maddiegrant @jamienotter or anyone at the pool tell tom to put his shirt back on...no one needs to see that. :>)
lindydreyer: Just chatting with @jtcobb about our PD-2.0 session for ASAE Annual in Toronto. Thinking ahead is a good thing. Too. Many. Ideas.
ljunker: CEO session: Using language modelled on the lang. members use in their day jobs can help increase understanding, results.
sebriscoe: Bad economy idea: use hotel attrition to offer scholarships; work with chapters to offset costs.
jeffhurt: @SmartBrief Any ?s or thoughts on diff of trade assoc vs profess assoc? Good info yet mostly towards individual members
smartbrief: Majority of the room's assn profs (50+) think that they have a role to play in providing resources to cope w economic downturn
smartbrief: How assns are helping members stay competitive: diff dues scales, help with those out of work -- in some cases waving dues
lindydreyer: Heard in the Needle in the Haystack session-need to start moving the needle to a new model, because the age old model is broken.
jeffhurt: RT @SmartBrief [Assoc] Membs C their assn as bing impt 4 networking during downturn not seeing value in assoc helping them 2 cope
jeffhurt: @pinnovation Easier said than done if they won't listen at all
realtimetrends: - has risen to the #6 trend on twitter. Follow here: - twIRC Channel:
smartbrief: Majority of respondents in health care, followed by engineering -- at least 5 groups in each major category
smartbrief: Lower probability of doing multiple-day training, events this yr; 30-40% saying less likely
maddiegrant: Having a deep convo re monetizing event conversations for non-attendees.
smartbrief: @jkhewett the entitlement factor w Gen Y, I think. wish I could see these slides more clearly but I'm anxious to see the whitepaper
jeffhurt: @ljunker How do you get Assoc CEOs 2 listen & stop talking, or 2 consider other's perspectives?
smartbrief: Members see their assn as still being imp for networking during the downturn, but not seeing the value in assns helping them 2 cope
realtimetrends: - is now the #8 trend on twitter. Follow here: - twIRC Channel:
pinnovation: RT maddiegrant yes i know, but it's harder 2 do from my bb &i didn't want their gift of attention 2 go unacknowledged for 2 long.
ljunker: New CEOs should find out why they were chosen (and others weren't); that helps you understand where board wants to take org.
mickierops: Think of speakers as content contributors to your field's body of knowledge.
jeffhurt: @pdonahoo What session are you taking?
smartbrief: At session on value of assns in challenging economic times; ow, our ears (sound tech issues)
jsfrankel: this s a study of people who belong to associations - not association professionals
jamienotter: @maddiegrant Want to be at the pool, but will do session and work instead. :-( Maybe I can finish work and get down there.
janpaultenwolde: @kikilitalien Before I log off. Thanks!
jkhewett: Welcome @janpaultenwolde ! The Netherlands are one of my favorite places to be! Three more weeks and I will be there again
greatideas09: Check out the photos from the Cooking Up Leadership session
maddiegrant: sterlingraphael: Unconference pool time with @maddiegrant and friends!
kikilitalien: @janpaultenwolde Hey! Welcome to the Twitterverse!
jeffhurt: @janpaultenwolde Welcome to Twittersphere!
pattidigh: @lindydreyer shoot. I was just there - near the bookstore - just got out of a/v problemshooting... sorry to miss yr session
janpaultenwolde: I'n new here. Hey!
greatideas09: Idea Labs begin at 1:30pm. Yes, it is hard to leave the sunshine but the content this afternoon is exceptional! See you soon!
jtcobb: @peggyhoffman and @maddiegrant Thanks for the tweet stream on Bloggercon!
jkhewett: It's snowing here so pics of your poolside lunch are most appreciated
randisumner: CUL take home:take something simple, well known & comfortable and fancy it up!
jkhewett: RT @tkpleslie : @jkhewett For withit.org..our most effective mbr comm tools are: LI group, e-newsletter, eblasts, VP's hold events
twendly: Current Top 10 trends: #pcto09, #barcampmiami, #Oscars, Liverpool, , iPhone, Mardi Gras, Coraline, God's, California
peggyhoffman: bloggercon - is the issue one of literacy vis-a-vis SM? yes generations have different skills but do any have literacy?
greatideas09: Enjoy the sunshine and join us at the Spa Pool for lunch at 12pm.
smartbrief: 1300 of their 7000 members are participating via Facebook -- ACEP offers incentives for that (tshirts)
peggyhoffman: extreme speed in engagement seen on SM - no assn is matching that!
maddiegrant: bloggercon: generational issues in focus - only time ever that four generations operating at the same time in the workforce
smartbrief: Created a "chart of needs" - "painful" to develop, but critical to their work today
smartbrief: ACEP learned that depending career life cycle, needs changed -- helped them to segment + target
smartbrief: Then asked: how are we doing to meet those needs?
maddiegrant: bloggercon: can we help make a shift from "member" to "citizen"?...
smartbrief: However, 60-80% of members say they are satisfied right before they jet!
smartbrief: Watch out for benefits overload when new member first comes on board -- direct your members thru the clutter based on who THEY are
jkhewett: If you wait for something to be "perfect" you will miss the opportunity to communicate
jeffhurt: @peggyhoffman Social Media Skillset for an organization, sounds like a great blog post in the making!
maddiegrant: bloggercon: still not clear skill set for finding people who are capable of operating well in this space
maddiegrant: bloggercon: we need to be transparent and we need to ATTRACT people.
jeffhurt: Love this quote: RT @peggyhoffman "we're all media organizations (yes Virginia associations are changing!)'
maddiegrant: bloggercon: we're all media orgs now! many associations have no idea how to be that
peggyhoffman: @jkhewett we're all needing to reset as we see an overhaul of the economic system ... some assn/prof are going away ;9
peggyhoffman: controversy sells tickets! if they see in blog you are willing to host controversy then they come to the meeting to continue
maddiegrant: bloggercon: control issue - fear of losing control of the conversation still exists
jeffhurt: @peggyhoffman I would say it's the three-finger salute: Reboot! for the word and symbol of the year
cubanalaf: It is a mans responsibilty to communicate correctly. Joke in session.
realtimetrends: - is now the #3 trend on twitter. Follow here: - twIRC Channel:
peggyhoffman: @Jeffhurt thanks ... ahh so much work , so little time...
jkhewett: @peggyhoffman I would love to know as well ... it's great to see how other are doing it ..
smartbrief: Lehman assoc report: 30% of assns plan to provide members a social platform in next year!
sfeuer: I just learned it is ok that I talk to myself! Score!
sfeuer: In a GREAT session: I think I know what you said
smartbrief: @maddiegrant pub conerns - consider more e-newsletter options -- ppl becoming more and more comfortable w paperless!
maddiegrant: bloggercon: associations starting blogs to get timely toolkit info out to members (Society of Am Florists good example)
smartbrief: @maddiegrant I like the "listening with empathy" as part of the economic downturn. Esp if there is a focus on solution sharing
smartbrief: What ppl are doing: Call new members, have other members call, take members out to dinner during conf to connect w other members
cubanalaf: "I Think I Know What I Think You Said" with Paul Endress in Doral D is a packed room. (via @GreatIdeas09 )
twendly: Current Top 10 trends: #pcto09, #wci, #Oscars, #barcampmiami, God's, , Church, French, Liverpool, Jesus
jkhewett: Family is letting me come back to listen and learn! Yeah ...
greatideas09: "I Think I Know What I Think You Said" with Paul Endress in Doral D is a packed room.
jamienotter: @Jeffhurt Sorry. Had to skip the first session to work on my presentation for tomorrow.
jeffhurt: @peggyhoffman Thanks for the tweets this am. Yr sharing helped Julie & I learn. Good thoughts, ?s from u 2!
jeffhurt: @peggyhoffman yes AMEN to confab for small assn re social media. Perhaps even virtual!
peggyhoffman: social media req: asae need a series of 1-hr sessions on the key media for novices ... then one on strategy for experts.
peggyhoffman: @jkhewett same here vis-a-vis my assn mgmt clients who don't pay me but I understand the importance
jeffhurt: RT @PRsarahevans : @Jeffhurt there is also which is updated daily. [Good stuff here 2]
prsarahevans: @Jeffhurt there is also which is updated daily.
jkhewett: I've been told I need to join the family for breakfast (no computers allowed at the table)... tweet ya'll in a bit!
greatideas09: What Idea Lab are you going to? Sessions begin again at 10:45 a.m.
tweet_trends: : [twitter]
wabisabi: RT @jkhewett @AndrewOrtaleTEG Here's a link to members of congress on Twitter (Thanks @Jeffhurt !)
jkhewett: I wish I were here! Thanks for the Pics!
maggielmcg: Not to always be plugging Yammer but I think it would be awesome tool for community-building among tele/remote staff.
lindydreyer: "Word of mouth is what made it successful for us" - applies to launching an eLearning program, too.
smartbrief: Final tip - Guarantee it. "If you're giving a lot of money back, your conference sucks"
jkhewett: @maggielmcg I work where ever my computer is! The office, home, airport, Walmart :-)
maggielmcg: I hate that people assume that teleworkers don't work and in-office workers do--couldn't be further from the truth!
jeffhurt: @maggielmcg I agree! My bad. Should said we looked for anyone who could do it. Only 1s that applied that could were younger.
smartbrief: Marketing tip No 6 - No wild goose chases - pre conf messaging should be focused on getting them to register, link to landing page
jkhewett: @SmartBrief One of my assn clients offers a $ discount if you renew early :-)
lindydreyer: @maggielmcg Way cool! I think some folks are doing that already on second life.
lindydreyer: @jkhewett What platform do you use to present your webinars?
jkhewett: @peggyhoffman we've run into problems using the work "novice" as some are not willing to admit they are a novice
peggyhoffman: @Jeffhurt can you say which one? I'm always looking
jeffhurt: @jkhewett @peggyhoffman We're doing same with YouTube. We use it to explain how 2 use our eCommunity, webinars, etc.
smartbrief: @GreatIdeas09 at outrageous now -- he's packing a lot into 70 mins
jeffhurt: @peggyhoffman Re Soc med champion n assn: wish! When we hired new employee, we looked 4 young, hip gen y who was n2 soc med 2 help
jkhewett: For my assn clients we are beginning to use YouTube as a tool to explain how to use social media
peggyhoffman: great session but came in for flickr, y
greatideas09: "Outrageous Association Marketing" "Lemons to Lemonade" and the "Social Media Lab" are the top 3 attended Idea Labs this morning.
smartbrief: Marketing tip No 4 -- Make speakers earn their pay -- one-on-one consulting, private seminars, giveaways
peggyhoffman: @kikilitalien best take-away was the message re training staff who work with volunteers key skills like facilitation
jkhewett: @peggyhoffman I too like FB Fan pages as you have more flexibility in terms of content available.
peggyhoffman: @Jeffhurt yup the same prob - how can we improve these chapter sites
peggyhoffman: our strategy is an outpost in the wilderness for Forum - its marketing/pr
jeffhurt: @Heleeene Thnx 4 sharing the tips. This Tweep in the Twittersphere appreciates it. Keep them coming. Lrng through your tweets.
smartbrief: Marketing strategy No. 2 -- Get inside their heads
jeffhurt: @SmartBrief That's good stuff. Keep it coming.
maggielmcg: In remote working session. Wish more people were in here because people need to hear this.
peggyhoffman: in SM Lab ,,, 2nd choice is video/photos not blogs of most used tech
monikkinom: @lindydreyer My blog url is you will like it!
j4ngis: @lindydreyer Beautiful! Wow! I love napkin "art". And *so* powerful!
lindydreyer: Association bloggers - Have a post with extra awesomesauce? Tweet me URLs you want to discuss in the bloggercon at 10:45am.
randisumner: is getting ready to Cook Up Leadership!
greatideas09: Grab a bite to eat before heading to the Idea Labs beginning at 9:00 a.m.
davidgammel: lots of joggers out this morning, nice jogging trail around the course at Doral
jtcobb: ... and I've also got some copies of the summary report from my 2008 Association E-learning Survey to hand out at the session.
jtcobb: RT @lindydreyer : We look forward to discussing what you're blogging about at the 10:45 bloggercon session.
janetldye: RT @lindydreyer : We look forward to discussing what you're blogging about at the 10:45 bloggercon session.
ljunker: @lindydreyer I definitely plan to be there! I'm really looking forward to it.
smartbrief: Beautiful day at the Doral. Sessions begin @9 . Met Rhea Blanken - running the Cooking Up Leadership event today. Anyone attending?
jamienotter: Mclovin, Jeff, and Elizabeth E are on our way to Yapstar party.
lindydreyer: If you're a late night YAPstar, find a crew to cab back with. The ride ain't cheap.
lindydreyer: @rrich @maddiegrant @maggielmcg and I are on our way to YAP at Purdy Lounge too. C u there.
pinnovation: McLovin forgot his hairbrush....anyone have one for him?
kikilitalien: Any news at on how the volunteerism unsession went???
kikilitalien: @maddiegrant Nope...I'm only doing Annual this year. Attending via Twitter and blogosphere...
cbedon: RT @austromac : RT @khaled_ouanes : A better typography on the web for 09? Here are 50 resources: (PLZ RT)
cynthiadamour: Met some very dynamic young professionals who are in ASAE's first Leadership Academy class.
soniamarras: RT @khaled_ouanes A better typography on the web for 09? Here are 50 resources: (PLZ RT)
johnataylor: Been stressing the efficiency in my professional circle: RT @maddiegrant : Using Twitter may actually help reduce email overload
peterhutchins: @maddiegrant I second how good the conversation was in their session.
tweetingtrends: New Twitter Trend :
maddiegrant: well over time but conversation still going. nicely done Lindy and Scott!
agnewfarms: @peterhutchins @maddiegrant I think this is the most Twittering I have seen at a conference so far :
randisumner: try - a tool for creating a daily digest of your twitter that sends to email or to other socialmedia tools
ewengel: tweeting in sessions? hellz yeah!
ewengel: hashtags key for connecting people about real time events
andrewortaleteg: 2 of 2 you can find free wireless internet available in the social media lab between sessions. (End)
greatideas09: Enjoy the beautiful weather at tonight's reception at 6:30 p.m. at the Blue Lagoon located across from lobby entrance.
smartbrief: YALSA on ROI: not so much with monetizing, but used to promote other rev gen outlets (conf, events)
ewengel: twitter as platform where updates can update other platforms in one (blog, FB, etc.)
rrich: Cool, another assn. with a committee on committees
jsfrankel: it's really not that difficult!
randisumner: @maddiegrant and @jamienotter ? to take the analogy one more step -- is there a respected version of "neilsen ratings" for twitter?
ewengel: @jamienotter twitter enforces brevity :)
maddiegrant: good analogy from @jamienotter to cable channels - there are hundreds, it's not about watching every single show
smartbrief: YALSA also handing off duties for other social media (facebook etc) to member groups to take load off staff + engage + keep current
ewengel: A : fluid, real time, sorting, searching, grouping - broad picture - wide net - meet new people
maddiegrant: @getshust @lndydreyer just mentioned you in her preso. W00t!
ewengel: ? if you're following over 1K people, how can you follow conversation? and why?
ewengel: relevance - be part of conversation (but the signal to noise thing can be a little tough)
ewengel: ? how do you make it relevant? (esp twitter)
kikilitalien: Between hearing @maddiegrant & @ewengel talking about "McLovin" and "The Gode" I am feeling really sad about not being at
maddiegrant: benchmark - compare month to month or this time last year
jamienotter: @FrankFortin You're not here? :-( Planning on quoting you in my session
ewengel: want comments and traffic? be thought-provoking
greatideas09: you can find free wireless internet is available in the social media lab.
ewengel: @Jeffhurt show others covering profession/industry - we need to be able to compete - increase SEO
jamienotter: Answer: don't stress that it is social media. Just talk about how it will help you get content out to stakeholders easily
peterhutchins: @ewengel it's actually warm in the social media lab.
maddiegrant: sum of voices = brand.
ewengel: RT @ewengel : ? about voice, frequency of posting (keep forgetting the hash to ideas!)
maddiegrant: they plug the blog in Associations Now a little bit but mostly the other way - blog promotes really good article more deeply
ewengel: ? on integrating trad media with socmem
jeffhurt: @ewengel Go Scott! Actually, yr passionate members will support you! You can live n fear or positive attd.
maddiegrant: @Jeffhurt you think so? they can't not talk about it at all, but I'd say it's very high percentage about other stuff going on
maddiegrant: They don't moderate comments before they go live - use captcha to stop spam
jeffhurt: @maddiegrant Really? Seems they have talked about ASAE, frequently.
ewengel: Scott Briscoe debunks the myth of socmed will lead to people trashing the org! Go Scott!
cubanalaf: Sarah (fellow leadership academy student) is doing an awesome job in her presentation!
mdenhardt: off to Ira Koretsky's session "From Good to Outstanding" In Palms North.
greatideas09: Idea Lab "Need Results Right Away?" was the most attended Idea Lab. Next set of Idea Labs begin again at 4:30p.m. See you in a few
maddiegrant: @SmartBrief what are they saying??
jamienotter: I don't think you can totally separate process and content.
knuckleslap: F'n Awesome! Great tool. Thx for shrng RT @sterlingraphael : Check out > Web based whiteboarding
peggyhoffman: do your chapter websites make a weak 1st impression
jsfrankel: good idea, greg, let's get back to the point and lessons learned!
sterlingraphael: @maddiegrant It's a nice jacket! Maybe it's her lucky speech outfit!?
smartbrief: Associations are concerned about FB and other "groups" supplanting what they provide
skneebone: Form 990 great opportunity to tell your organization's story
maddiegrant: someone tell me what the problem is they are trying to solve? I think I missed something.
maddiegrant: change equation = dissatisfaction > vision > first steps (I think)
ewengel: why are conference rooms always the temp of meat lockers?
sterlingraphael: @IEEErss I'll get the champaign, you get the OJ?
peggyhoffman: Anya's asking us to draw a house that represents ASAE&Center. Seeing lots of windows ... what's your pix?
smartbrief: @ networking in action - doing RT room surveys using e-response tools -- nice mix of assn + prof societies
tweetingtrends: New Twitter Trend :
jamienotter: @sterlingraphael I can get you one after this session
ewengel: economy providing excuse to kill sacred cows - preach!
savagemic: WIshes #webdesign and coming up with was easier.
ewengel: Real-time Strategic Change in Mimosa room - don't fear the long walk!
trending: Now Trending:
jamienotter: @sterlingraphael Only a brain scientist could do that
smartbrief: Ha! Dan Roam talking about the conx btwn peets + starbucks - just read abt this in "united states of arugula"
sterlingraphael: How do you draw a picture for rocket surgery? :)
ahissrich: RT @ GreatIdeas09: Look for the cookies during the break following this general session!
greatideas09: Look for the cookies during the break following this general session!
pinnovation: @ljunker don't misunderstand, I am black pen person...just want to share a different pov.
heleeene: My mind is loving this! Kewl!
pinnovation: @ewengel I agree, we simply need to remember that images represent but don't define problems.
sterlingraphael: OmniGraph for Mac is great software for diagrams. Visual story telling is powerful
ljunker: @pinnovation Maybe complex problems could be helpfully broken down into smaller parts, for greater ease of solution?
maddiegrant: We're trending! w00t!! and
wthashtag: is now trending
ewengel: how does this relate to DISC profile I wonder?
greatideas09: Dan will be signing his book signing in the bookstore immediately following the general session
davidgammel: Mutual assued death by powerpoint
maddiegrant: the fear of being clear - if you are truly clear then you become accountable.
maddiegrant: @maggielmcg don't worry. come in anyway it's cool! no one will care!
heleeene: someone who works on the hill told me that no one had the chance to read those 778 pages before they voted.
pinnovation: laffer curve at the heart of thoroughly discredited economic theory that created serious problems for our nation not gr8 example
ljunker: The presidential sketchpad drawings are pretty neat to see, I have to admit ...
lindydreyer: Dan Roam's consulting firm. :
lindydreyer: Dan Roam's blog. :
jamienotter: I don't think I could do a stick figure with a thumbs up though.
lindydreyer: Ready to talk neurobiology?
ljunker: Dan Roam: "We can solve our problems with pictures."
maddiegrant: leadership academy peeps should be spread out more so they can meet more people!
lindydreyer: I spy @pattidigh . See what I did there - with the rhyme and stuff.
sterlingraphael: Great attendence in opening session at . Looking forward to a fantastic day!
pinnovation: RT @eduinnovation : Law of Innovation: That successes can't go up unless failures go up, too. Cherish failure
heleeene: excited about the opening session!
maddiegrant: @peggyhoffman for love :)
kikilitalien: RT @pinnovation : need better language 2 capture meaning/value of contributions ppl make voluntarily."volunteer" dsn't capture it
cubanalaf: Caffeine Wake up call with @pdonahoo . Looking forward to starting!
maddiegrant: Awake. Sort of.
ahissrich: Day at a Glance up at Great Ideas website. What are you most excited about today at ?
kikilitalien: Good morning! Ready to think about volunteer efforts at your association?
brucehammond: @maddiegrant - just saw your post from earlier in response to mine about the heart <3... Hilarious!! Hope everyone has fun at !
stevedrake: . If u plan to attend my cause marketing session Mon, please download the PP handout. To conserve time, I'm assuming all have read.
maggielmcg: @bkmcae You need to put on a shiny shirt, find a cheap flight and come down for the Yap party tomorrow night!
elizabethb: On way to Miami for , BarCamp, and FOWA
jamienotter: @pinnovation McLovin. Nuff said
maddiegrant: @pinnovation mads in da house!
brianreuwee: Headed to Q-town for the Klefus-Yuskis Wedding. Congrats Courtney! @SteveDrake : Bring back some Great .
greatideas09: we have set up a feedburner feed for Great Ideas posts on Acronym.
jamienotter: off to good start. Flew down with @maddiegrant and by chance @scottsteen was the third in our row
sterlingraphael: @maddiegrant Love your avatar! Can't wait to see you @ !
elizabethb: Getting really excited to see the group of @yapstar 's at !!!
elizabethb: Happy Friday! Excited to see everyone coming to and FOWA! Hopefully it's warmer in Miami...
sterlingraphael: Done packing for Miami and . Now for a productive day to finish a great week!
pinnovation: @skneebone thanks for commiserating at zero dark thirty. see you at travel safely.
pinnovation: at going to try to capture some short video responses to this question: what are ur great ideas for assns during econ dwntrn?
jtcobb: @pinnovation Likewise, Jeff. Safe travels to you as well.
pinnovation: @jtcobb looking forward to seeing you at let's find time to chat. travel safely!
jamienotter: Work stuff starting to fade. Excitement about Great Ideas starting to build.
lindydreyer: @anyacodack Couldn't get your link about the session to work. ???
misslynn13: Bravo on introducing the bloggers and Tweeters! :D Makes things WAY less confusing (& more personal).
peggyhoffman: volunteerism unsession meme response from @ewengel
cynthiadamour: I'm attending the unconference on volunteering at - are you? There should be of great ideas to be shared there.
elizabethb: @maddiegrant @NFiStudios is excited to see you and other yapstars on Friday :)
deirdrereid: @maddiegrant I'm looking forward to your tweets from Miami. When does it start?
greatideas09: our bookstore will be offering a 10% discount on all onsite purchases.
greatideas09: Idea Lab handouts are already available online. View them online
GreatIdeas09: Fast Company Magazine listed Dan Roam’s The Back of the Napkin in The Best Business Books of 2008.
maddiegrant: @GreatIdeas09 sign up to the Code Name Ruti directory for the scoop!

Sunday, February 22, 2009

Interesting ideas from BreakingPoint’s social media campaign

Interesting ideas from BreakingPoint’s social media campaign
Interesting ideas from BreakingPoint's social media campaign that I found in SmartBrief on Social Media
http://www.smartbrief.com/servlet/wireless?issueid=B1E91673-3459-433D-AEE2-799C4BF6FB69&sid=1af10580-85af-4384-9077-83cbc266bda3
http://www.marketingsherpa.com/article.php?ident=30946#

Step #1. Create blog to start and join online conversations Based on observation of online conversations related to your industry. Scan the Web, the blogosphere, online forums and communities to find conversations relevant to your industry and audience.
Consolidate into an RSS feed to review. Scanning tools included:o TweetScan, for Twitter postso Google Alerts for industry termso Boardtracker.com, which monitors technology forums and message boards- When the scanning tools found a relevant conversation, such as a blog post, a team member should join that conversation.
Comment on the blog post and point readers to content on the same topic at the company blog.
Use the company blog to break stories with the potential to go viral. Stories can generate links from other industry blogs and articles in major trade publications.

Step #2. Establish a Twitter account Supplement the company blog with a company Twitter account. It allows you to post shorter, more frequent updatesCompany “tweets” included:- Notices of new blog posts, webinars- Fun entries (e.g., trivia questions, quizzes)- Informal focus group questions (a poll of Twitter followers about potential names for the company newsletter)Use scanning tools to find and participate in Twitter conversations relevant to your industry.
Set up alerts to find key terms and search for competitors’ names People complain on Twitter and search for solutions.Re-tweet relevant information found through scans, such as reports or interesting industry news. Start conversations

Step #3. Create LinkedIn group Form groups on LinkedIn and Facebook. Establish the group as an open forum to discuss issues. Group members should start conversations among themselves for advice, reviews and suggestions for industry eventsJoining discussions only when sharing relevant industry news, blog posts or other content to keep members engaged.

Step #4. Modify press release strategy for blogger coverage - Release at least one new press release each week.- To encourage inbound links, press releases should be short and contain links to sections of the company website. - Shift their release time from 8 a.m. Eastern time to late morning/early afternoon, when West Coast bloggers were most likely to begin scanning for news. - Publish press releases using a service called PitchEngine, and post releases to social media channels, such as their Twitter feed and LinkedIn group.

Step #5. Promote social media channels on company website and in email signatures To encourage customers and prospects to participate in their social media channels,
links to different accounts from the company’s website and in email signatures. Nnews section of the website should includ links to the company’s Twitter feed and LinkedIn group under a “join us” headline.
Include updates from the company Twitter account in the right-hand column of the company blog.Employees’ email signatures could include links to the blog, Twitter account or LinkedIn group, along with name, email address and phone number.

Step #6. Measure growth of social media accounts and Web traffic Measure the contribution social media efforts made to the company’s marketing and sales activity.
Track metrics to determine the growth of their various social media channels, such as:o Unique blog page viewso Twitter followerso LinkedIn group membersAt the same time track marketing metrics, such as:o Unique website visitorso Traffic generated by SEOo Leadso Leads by source (inbound Web, email, trade shows, seminars)o Marketing-influenced pipeline activity, by sourceWhen comparing the metrics side-by-side, looked for correlations between activity in social media outlets and web activity.

Creative samples from BreakingPoint’s social media campaign
http://www.marketingsherpa.com/cs/breakingpoint/study.html

BoardTracker
http://www.boardtracker.com/

PitchEngine
http://www.pitchengine.com

TweetScan
http://www.tweetscan.com

BreakingPoint
http://www.breakingpoint.com

Friday, January 30, 2009

Hosted Exchange

I attended a tech swap recently on Hosted Exchange where we discussed the pros and cons of moving to a hosted system and what to look for in a vendor. We also talked about what is involved in implementation and migration.

We came up with a list of questions that we would ask a potential vendor. Many of these are basic administration and storage questions but they need to be addressed and should be included in any contract.
What are the size limitations
What is the maximum size for attachments
What are the Quotas on Mailbox sizes
Number of users
How does the vendor address aliases speakers@company.com
Shared calendars
Availability
24 7 availability
Remote access – OWA
Performance
Integration with other services -Third party software and devices support
Blackberry or other PDA’s
SharePoint
Live Meeting
SQL
IM
Unified messaging
Administration – ease
Archiving/Retention
Spam Filters, Virus/Malware
Integration
Authenticate

The cons we considered with Hosted Exchange were:
Lack of control and privacy
Cost of external hosting Expense
Uptime – when are patches scheduled?
How do you make sure there is good helpdesk support?
Internet Access – bandwidth onsite
List of users – updating user info
Scale

The benefits of Hosted Exchange were
Reliability
Data centers have the power systems and backup in place for uptime that a small company cannot replicate in an office building
Security
Data centers are secured with guards and key card for entry. Servers in an office building can be compromised and are difficult to secure since many of the staff need access for emergencies.
Expertise available
The vendor can stay up to date on the software and hardware which saves time for internal staff to work on other projects
Features/Functionality
Greater than on site due to the hardware and software licensing costs
Disaster Recovery
Data centers have multiple redundancies built in with generators and special power supplies.
Data Speed
Most Data centers have multiple carriers for data vs an office building for anywhere access. They have the ability to switch to other carriers quickly if an outage occurs.
Agility
You can add people without having to change hardware or software – when you purchase hardware you have a major expense that you must depreciate and hold even though it may be outdated and newer equipment is available
Fixed cost
Fixed expense per user easier to budget and control expense
E-discovery/archiving


We talked about the Service Levels and what you should look for in a hosted system
Shared vs. Dedicated
Blended Solutions – can you have some servers on site and some hosted?
Vendor
Look at ratio, techs to mailboxes
Where are their facilities?
Do they have a backup facility?
References – Try to get the last three installs that the vendor did
Infrastructure
Bandwidth charges?
Quota charges?
Backups
SLAs - service level agreement – have a lawyer check all contracts before you sign
Response time
Escalation Procedures
Last time they tested


What is involved in the Implementation?
What’s their plan for implementation?
How will the integration work?
Are they relying on PSTs? This is not a reliable method to migrate exchange
How long to complete?
Active Directory integration
Aliases
Training